How many of us throughout our careers, whether working part-time or on the corporate fast track, wished for a simpler, easier way to make a living from the comfort of our own home? The American dream is now owning your business, operating from a home office, saving money on wardrobe, travel, and lunches out. Time … Continue reading »
On 12-12-12 one of our clients, Jillian Maas Backman, left a cryptic little note on Facebook telling us to respect the posts on her page of others, and that she was tired of self-promotion. After being a little dumbfounded and confused we found out what she was really up to! Listening to her intuition … Continue reading »
What’s the most important thing you can do to help the success of your branding campaign, your book sales or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public, through social media or traditional strategies, will have the largest impact on building … Continue reading »
The word “expert” has been quite diluted in the world of internet based marketing. With the dawn of a new trade, social media marketing, experts are being born on a regular basis, but what qualifies one to be named an expert? Just because someone is adept at figuring out the latest social media site, app … Continue reading »
As many readers already know, Ricki Lake is scheduled to launch a new talk show this fall and we’ve seen the buzz building and building across all of the major social media networks. On more than one occasion we’ve remarked about the fact that this is social media done right! So, what are they doing … Continue reading »
As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even the veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t … Continue reading »
Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own. Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the … Continue reading »
Yes, it happened. A renewal date came up, was missed and before you know it, when attempting to pay the renewal we find out the domain was put up for auction and purchased by someone else. Now what!? Facing the situation professionally was hard and embarrassing, my head hit the brick wall several, painful times … Continue reading »
Whether you are a Fortune 500 Company, a start up, or an individual with a product or book, there must be a plan to drive business. Social media has become a valuable tool in the toolbox as more people of all ages are jumping on the sites daily (yes, there are some who don’t have … Continue reading »
Online? Offline? Both are considered “real life.” To reach your success goals you need a complete recipe online to enhance your offline marketing strategies. Whether you are a large corporation or a small start-up, learn the combination of advertising, publicity and marketing, then stir it up with your company’s message to hit your target … Continue reading »
