Yes, it happened. A renewal date came up, was missed and before you know it, when attempting to pay the renewal we find out the domain was put up for auction and purchased by someone else. Now what!? Facing the situation professionally was hard and embarrassing, my head hit the brick wall several, painful times … Continue reading
Whether you are a Fortune 500 Company, a start up, or an individual with a product or book, there must be a plan to drive business. Social media has become a valuable tool in the toolbox as more people of all ages are jumping on the sites daily (yes, there are some who don’t have … Continue reading
What’s the most important thing you can do to help the success of your branding campaign, your book sales or your company? Positive public relations will put it on the right track! Positive public relations will have the largest impact on building a successful image, and there are a few steps to follow to get … Continue reading
Everyone has heard the phrase “There’s no such thing as bad publicity, as long as they spell my name right!” That may have held true at one time, but with the advent of the internet and especially social media, a muddied name, and negative information, will spread faster than can be imagined. If an individual, … Continue reading
Photo courtesy TimeLordmk on Deviant Art In the online world you can be whomever you want to be, but, how many times? As social media created large communities, just like any town, there are good sides and there are bad sides and people act out in ways that they normally wouldn’t if the … Continue reading
Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own. Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the … Continue reading
Using social media marketing to enhance a brand, image or cause easily opens the door to those who will criticize no matter how well positive strategies are executed. The internet gives certain people anonymity and typing insults behind the veil of a computer screen never seems as harmful as doing it in real life. How … Continue reading
No matter what your level of expertise as a speaker or presenter, if you follow 5 easy steps when addressing an audience as an expert, it will go a long way towards showcasing your expertise, engaging your audience, and guaranteeing a positive return on your time. If you don’t find yourself at the point where … Continue reading