Whether you are a Fortune 500 Company, a start up, or an individual with a product or book, there must be a plan to drive business. Social media has become a valuable tool in the toolbox as more people of all ages are jumping on the sites daily (yes, there are some who don’t have … Continue reading
What’s the most important thing you can do to help the success of your branding campaign, your book sales or your company? Positive public relations will put it on the right track! Positive public relations will have the largest impact on building a successful image, and there are a few steps to follow to get … Continue reading
Respectfully reprinted from www.donnagore.com with a heartfelt thank you for the stellar endorsement! Have you been “riding in the back seat long enough,” just tagging along for the ride? Or… have you been “thrown under the bus” by friends, family or heartless would-be employers who could not see what you have to offer? Finding a new … Continue reading
Everyone has heard the phrase “There’s no such thing as bad publicity, as long as they spell my name right!” That may have held true at one time, but with the advent of the internet and especially social media, a muddied name, and negative information, will spread faster than can be imagined. If an individual, … Continue reading
Advocates against Human Trafficking in South Carolina are stepping up to lobby for tougher legislation in the state on Tuesday, January 24, 2012 in the state capital, Columbia, SC. Much has been written and discussed about human trafficking and now it’s time to make your voice heard. This is a chance for ordinary citizens to … Continue reading
Photo courtesy TimeLordmk on Deviant Art In the online world you can be whomever you want to be, but, how many times? As social media created large communities, just like any town, there are good sides and there are bad sides and people act out in ways that they normally wouldn’t if the … Continue reading
Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own. Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the … Continue reading
Using social media marketing to enhance a brand, image or cause easily opens the door to those who will criticize no matter how well positive strategies are executed. The internet gives certain people anonymity and typing insults behind the veil of a computer screen never seems as harmful as doing it in real life. How … Continue reading